Member spotlight: fruit + flower
Christina Wong describes herself as a “foodie weedy.” As the founder of creative studio Fruit + Flower, she says, “I've created an entire universe of content that fits at the intersection of where culinary meets cannabis.”
Christina Wong’s Melancholia Chocolate Cake / Photo by Christina Wong
Working with brands, Christina crafts wholesome, positive stories about cannabis, whether she’s baking a weed cake or taking her audience on a virtual tour of the Kiva Confections factory. She also co-hosts community events with Mogu Magu (an AAPI food + culture + cannabis collective), contributes to Budist as an edibles critic, and budtends at Cornerstone Wellness in Los Angeles.
“I dream up these amazing culinary cannabis events and invite people to come exist in this world that I've created in my mind,” Christina says.
Christina pours her creativity and her emotions into baking, resulting in creations such as the Melancholia Chocolate Cake (available in low-dose and high-dose recipes). Her “rage cake” inspired a collaboration with High on Plants, resulting in a limited-edition line of white leather earrings with a splatter design that echos the cake. They followed up the “rage” collaboration with a “joy cake” plus complementary jewelry.
Photo courtesy of Christina Wong
“The collaboration with High on Plants is really cool, because I get to take my storytelling and create a product that people can wear and feel inspired and brave and powerful,” she says.
Perhaps the most rewarding work Christina does is working compassion shifts at Cornerstone Wellness, serving low-income medical cannabis patients. In fact, she thinks everyone in the cannabis industry should spend time as a budtender, to really understand the people we’re serving.
“Whenever the industry makes me feel dark, sad, and depressed, working a budtending shift makes me feel instantly better,” she says “I feel very honored that I get to experience that side.”
Find Christina on Instagram and LinkedIn and subscribe to Fruit + Flower’s free Substack newsletter.
Photo by Christina Wong