Press Release

Cannabis Media Council’s award-winning ad to run across Pornhub in the website’s first national pro-cannabis advocacy campaign

On November 8, “I’m High Right Now” will celebrate the intersection of cannabis, sex, and pleasure

New York, NY, November 8, 2023 - Today, The Cannabis Media Council, a trade association leveraging the power of advertising to advocate for mainstream awareness of cannabis, will run its award-winning “I’m High Right Now” Public Service Announcement (PSA) across Pornhub in all 50 states. This feat was accomplished in partnership with TrafficJunky, a platform that enables companies to advertise cannabis, a product category traditionally unsupported by ad platforms, social media, and popular websites.   

“I’m High Right Now” is a playful, product-agnostic PSA that celebrates how older cannabis consumers are incorporating cannabis into their lifestyles. Focusing on a demographic that endured decades of cannabis prohibition and widespread anti-cannabis messaging, the campaign amplifies the perspective of the expanding community of middle-aged and older individuals who consume cannabis. The ad will feature a couple, highlighting how they turned to cannabis to reignite passion in the bedroom.

“The Cannabis Media Council continues to break barriers. First, by launching a pro-cannabis campaign that talks directly to our elders of the Baby Boomer audience about how they can thrive with cannabis. Next, by issuing industry standards for responsible cannabis advertising. Now, we are utilizing mediums and technology previously inaccessible to cannabis companies to strategically reach a valuable target audience of cannabis consumers,” said Amy Deneson, co-founder of the Cannabis Media Council. “In addition to educating an older population about the potential amorous effects of cannabis, we hope this campaign will also teach others in the cannabis industry about the advertising channels open to them on a national scale.”

While “I’m High Right Now” is the first pro-cannabis PSA ad to run on Pornhub in every state, the adult website has a proven history of being a helpful advertising medium for cannabis brands. Outlined in Full Spectrum: Guidelines for Responsible Cannabis Advertising (2023), an MSO utilized the TrafficJunky platform for a Pornhub-based ad campaign that served millions of impressions (17,808,986), and invited sky-high click-through rates (8.12%) at an extraordinary low cost-per-click ($0.01). It exceeded the MSO’s performance goals, showing that adult as a category is a high-reach and high-value opportunity for cannabis brands.   

“In the U.S., every state has its own laws and guidelines for advertising cannabis online, and most platforms don’t accept cannabis campaigns; that is a real challenge for the industry as a whole,” said Christopher Marra, sales director of TrafficJunky. “At TrafficJunky, we focus on helping our advertisers create effective campaigns within legal states. We are one of the few platforms that allow cannabis brands, products, and dispensaries to advertise online and we offer a powerful suite of tools they can use to find their target audience.”

 On November 18, the “I’m High Right Now” Pornhub activation will exclusively target the state of Michigan, celebrating the state’s thriving cannabis market while educating canna-curious consumers about the plant.

About The Cannabis Media Council

The Cannabis Media Council is the first of its kind trade association on the mission to deprogram the war on plants and people. By leveraging the power of mainstream media to uplift wholehearted, people-centered advertising campaigns, the council strives to show positive experiences with cannabis in order to normalize consumption across generations and foster curious and confident consumers in order to grow the addressable market. The Cannabis Media Council founding leadership team includes industry pioneers from across the U.S. and represents the collective voice of over 300 industry members. To learn more, make a tax-deductible donation, or explore joining, visit cannabismediacouncil.com. Press assets can be downloaded here.

About TrafficJunky

TrafficJunky is your gateway to advertising on some of the world's most prominent adult entertainment brands, such as Pornhub, Redtube, and Youporn. With 5 billion daily impressions and 140 million daily visits, we offer unparalleled access to a varied audience. Our commitment to your success goes beyond numbers. We provide powerful optimization tools, deep expertise, and dedicated support. Your customers are on Pornhub – why aren't you? 

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Contact Name:  Samantha Qualls

Email: samantha@cannabismediacouncil.com

Website https://cannabismediacouncil.com